Our Story

NVR Kill Yourself.

This isn't for everyone. It doesn't have to be. 
This is for the ones who know.
For the ones who have felt life’s extremes—the highs, the lows, the chaos, the beauty.
For the ones who have been to the edge and decided to keep pushing forward.

Ever smoked a cigarette under the stars and thought, “Damn, life is beautiful.”
Ever surfed the perfect wave, felt the salt in your hair, and thought, “Nothing else matters.”
Ever kissed a beautiful girl on the back of a motorcycle, ripped full speed down an open road, and thought, “Why the fuck would I ever leave this behind?”

There’s too much left to live.
Too many moments waiting.
Too much of the best still ahead.

This isn’t a brand.
This is a movement. 
This is a reminder.

NVR KILL YOURSELF. THE BEST IS YET TO COME.